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All Grown Up? – Shawna R. B. Atteberry
Jul 092006

Total cereal has a new commercial. A daughter discovers her mother’s old hip huggers, and says to her mom, “You used to fit into these?” The rest of the commercial shows the mother eating Total cereal while the daughter parades through the kitchen in the mother’s old jeans. At the end of the commercial the mother says, “I want those back,” and in the final scene we see the mother in jeans she wore when she was a teenager. Because every woman should be the same size she was when she was 15. Right. Diana Blaine has dealt with this very topic in two of her recent blog entries. In A Sad State of Affairs she observes that our culture’s obsession with keeping women as girls has gone from removing hair from our armpits and legs to removing pubic hair in pornography. Women are expected to stay in a state of perpetual girlhood through being skinny and hairless. In another post, Emergency, There’s a criminal in my living room! she evaluates the latest Yoplait yogurt commercial where the actress is trying to frantically hide her body with a red raft. When we finally see her we discover her to be a thin woman who looks great in her “little, itty-bitty yellow polka dot bikini” thanks to Yoplait. As Diana notes, she’s so thin, you can see her ribs. It’s not only secular feminists who have noticed this. In her book Holy Listening: The Art of Spiritual Direction, Margaret Guenther notes that most female bodily experiences are taboo:

Considering how inseparable woman’s physical being is from her spirituality, it is striking how much of her bodily experience is taboo for open discussion. Menstruation remains a secret topic, with most public mention in negative terms: does woman’s cyclical nature make her unstable and unreliable? Menopause is seen as either comic or pathetic, an exception being Margaret Meade’s joyous prayer of thanksgiving for the energy and zest of post-menopausal women. Pregnancy and birth are usually relegated to the women’s magazines, despite Luke’s exemplary theological treatment of the subject. And rarely addressed, in spiritual terms, is women’s own deep dislike of their bodies, their dissatisfaction with certain features, and their pervasive sense that they need to lose weight–literally to diminish themselves. . . . Since women’s most powerful and formative experiences are often the hidden, secret ones, they may seem insignificant in the grand scheme of things, and hence too homely for theological reflection (pp. 124-5).

Menstration, menopause, pregnancy are all taboo, even now. All of these bodily experiences mark us as women–grown-up, mature, independent–not girls nor teenagers. In my first post I wrote that I want to be comfortable with my body being a historical and theological record as the Korean women were. Again we see how our society tries to wipe clean the historical record of women’s bodies by insisting that fitting into the jeans one wore as a teenager is worthy goal to go after and attain. To be perfectly honest I have no desire to starve myself back into the size 5 jeans I wore over 20 years ago. I like being healthy and being at a healthy weight (not to mention my size 12 jeans are much more comfortable, thank you very much Total).

It disturbs me to see how our society encourages women to harm themselves to stay skinny, and that cosmetic surgery is becoming fairly normal. What disturbs me more is that the church is not dealing with this theologically (As Guenther noted this is too homely or insignificant for theological thought). This topic was brought up on on the CBE Scroll recently where it was also noted that our skewed view of women is now going worldwide with Asian women having breast enhancements and surgery to make their eyes larger. Neither the poster nor the commenters could think of the church or Christian culture actively engaging in helping women navigate our way through the unhealthy girlishness of our society.

As I have been typing this I have been trying to think of an answer or something to help, but right now I don’t have much. But this is definitely one of the areas I want to work in and write on. I know it needs to start with women being made in the image of God. What does that mean for women? How can that kind of theology help to correct the thin teenager model and exchange it for a theology of mature womanhood imaging God? Hopefully, there will be more to come.

Did you know there are only eight verses in the Bible that discourage women from speaking and holding leadership positions in the church? Did you know there are thousands of verses in the Bible that tell the stories of women who were leaders in their homes, towns, and religious circles? Meet the women in the Bible who were religious & civic leaders, business women, & women who challenged both Jesus and Moses in What You Didn’t Learn in Sunday School. What else didn’t you learn in Sunday School? Find out when you buy What You Didn’t Learn in Sunday School: Women Who Didn’t Shut Up & Sit Down from Wipf and Stock Publishers or Amazon.com today.

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  4 Responses to “All Grown Up?”

  1. Just wanted to let you know I am reading your thoughts on this site. I do recall seeing the Total commercial, thinking how teeny-bopper the mom looked. (Lately, I have been seeing moms–like 40 and 50 year old moms wearing those tiny ripped-off jean skirts. Ugh. But that’s another story.) Indeed, there are some unrealistic, or even unhealthy expectations placed on women, making it hard for them to love themselves.

  2. Thank you!!! Every girl needs this advice. Every Woman needs this advice. I use to weigh 135 when I met my husband 14 years ago. I am now 200 and can’t seem to lose weight. Those commercials make me sick!!! I don’t even like for my son to see commercials because it is so degrading at times. As I have stated before your honesty is greatly appreciated!

  3. Wow LaDonna, I can’t believe you’re reading this far back! And I agree with you on the commercials. It worries me that almost 12 year old niece is probably being influenced by them, although my sister does a wonderful job with her. I love our DVR–being able to zip through all the mysoginist commercials: priceless.

  4. […] year I wrote a post about a Total commercial that nauseates me (they still run it). In the commercial, upon learning […]

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